The Carbon Fiber Advantage
Carbon fiber plates are setting new records for footwear performance. Learn what the hype is about, and how to pair carbon fiber plates with the right insole foam.
Blog
Interning with INSITE and USC
Get a glimpse into our biomechanics internship program at the INSITE Research & Design Lab in partnership with the USC Division of Biomechanics & Physical Therapy.
The Materials Show: What to Expect
A New Year Brings New Foams From INSITE® If there’s one constant about the footwear business, it’s that footwear is always changing. The NE and NW Materials Shows are the industry’s chance to catch up with the fast-paced world of footwear innovation. And INSITE’s got...
Closing The Data Gap: Using Science to Improve Comfort for Women
Moving Beyond the "Pink it and Shrink it" Approach to Women's Footwear If you’re a woman participating in sports, the workforce, or just everyday life, you might have noticed that shoes built for women don’t always hit the mark. Historically, a lot of footwear...
The EcoComfort® Revolution
A Closer Look at INSITE® Open Cell PU Footwear Foams From the racing flats that carry athletes across the finish line, to the sneakers that keep workers on their feet for long shifts, there is one foam the footwear industry has relied on for decades to provide...
What Makes a Shoe Comfortable?
Inside the Science of Comfort Each one of your footwear customers has their own unique perception of “comfort”. They know when they feel it – and when they don’t. Being the brand that makes them feel comfort means putting some science behind that perception. At...
What Makes a Shoe Durable?
Do a quick search of user reviews on any footwear website, and you’ll find that one of the greatest predictors of a one-star review is how durable the shoe is. Whether it’s an outsole coming unglued, stitches loosening, or (our biggest pet peeve!) the cushioning...