The Carbon Fiber Advantage
Carbon fiber plates are setting new records for footwear performance. Learn what the hype is about, and how to pair carbon fiber plates with the right insole foam.
The Materials Show: What to Expect
A New Year Brings New Foams From INSITE®
If there’s one constant about the footwear business, it’s that footwear is always changing. The NE and NW Materials Shows are the industry’s chance to catch up with the fast-paced world of footwear innovation. And INSITE’s got the product and service to meet your need for speed.
At this season’s shows, we’re featuring insole foams and biomechanics testing to keep both your customers and your footwear production moving forward. Here’s a sneak peek.
Levation™ Rebound 0.20D Poured PU Foam
If you’ve been following us on socials, you’ve probably heard us rave about the new Levation™ Rebound 0.20D poured PU material. The reason is simple: we love this foam! It delivers the perfect balance of shock absorption and energy return to keep your momentum going, even on unforgiving terrain. It’s great for lightweight specialty shoes or casual wear, from trail running and hiking, to trainers and everyday sneakers.
Swing by the booth to grab test plaques or insole samples, and experience it for yourself.
Upcoming Pulsion® Innovations
Our innovation team has been working on new products to expand our Pulsion range of high rebound materials, including supercritical processes and new chemistries beyond EVA. If you’re in the market for cushioning with next-level energy return and response, we just might have something in the works for you. Let’s chat!
The INSITE Research & Design Lab (Los Angeles)
For several years, INSITE was graciously hosted by university biomechanics labs to administer our ProvenComfort® product testing. Now, we’re proud to say we’ve got our own home! The INSITE Research & Design Lab in Los Angeles lets us scale up our testing and iterate on product faster, so we can be an even better innovation partner to you. Get a glimpse inside through photos and videos, and get inspired.
Image source: americanevents.com
Who’s Who at the Show?
NE Materials Show Booth #202 – March 4 & 5 in Danvers, MA
- Jake Van Daam – Chief Sales & Marketing Officer
- Victor Huynh – Technical Sales Manager
- Emily Tsoules – Marketing Manager
NW Materials Show Booth #719 – March 11 & 12, 2026, Portland, OR
- Dave Smith – Director Business Development, North America
- Sherri Dean – Business Operations & Systems Manager
- Stephen Bobbett – Director of Brand Strategy
Meet Our Team at The Materials Shows!
The INSITE team is eager to meet you at the shows! Please reach out to us if you’d like to schedule a meeting.
You might also be interested in:
Interning with INSITE and USC
Get a glimpse into our biomechanics internship program at the INSITE Research & Design Lab in partnership with the USC Division of Biomechanics & Physical Therapy.
Closing The Data Gap: Using Science to Improve Comfort for Women
Moving Beyond the "Pink it and Shrink it" Approach to Women's Footwear If you’re a woman participating in sports, the workforce, or just everyday life, you might have noticed that shoes built for women don’t always hit the mark. Historically, a lot of footwear...