Creating an insole that offers optimal comfort, support, and performance at one time seemed almost impossible. However, with the development of groundbreaking technology and data-driven innovation, designing an insole shape that delivers on all three has become reality.
Our Contoura® insole has emerged as a game-changer in the world of footwear. This product is designed to fit 85% of wearers, delivering a remarkable custom-like fit across a wide variety of footwear applications. In this post, we dive into the science behind the Contoura insole and the algorithm that shapes its unique form.
At the core of Contoura’s success is an analysis of data from 120,000 3D foot scans. This astounding measure of information has paved the way for the development of an algorithm that understands the human foot like never before. By studying the various shapes and contours of feet from a diverse selection of wearers, we crafted the Contoura insole, which uniquely caters to the comfort, performance, and support needs of a majority of individuals.
Through a collaborative effort between podiatrists, footwear experts, and data scientists, the algorithm has been trained to decipher patterns and similarities among the healthy foot scans from a database with more than 30 years’ worth of data from FootcareXpress.
This unique process results in an exacting fit that seems specifically customized to each wearer. Your customers will have an ideal experience with your footwear and the insole right out of the box, without having to spend extra time and money to replace a flat insole with an aftermarket option.
With Contoura insoles, the shape algorithm takes into account various features including dynamic arch support and a stabilizing heel cup, which help to reduce impact and evenly distribute pressure through the full range of foot motion.
INSITE Contoura insoles are also made using poured PU foams specifically engineered for shape support, shock absorption, and all-day comfort.
By understanding the specific needs of an individual based on foot shape and other data, INSITE Contoura insoles effectively conform to a wearer’s foot and deliver a better customer experience with your footwear from the moment they put them on.
Whether it’s athletes that play at competitive levels or someone who simply wants to enjoy all-day comfort in their footwear, the Contoura insole can satisfy the needs of a majority of wearers.
The shape algorithm behind Contoura is proof of the power of data-driven innovation and the possibilities it holds in reshaping the way we approach footwear and insoles. Contoura caters to wearers, elevating comfort, performance, and support to new heights.
Last month we sat down with INSITE Biomechanics Research Lab Assistant Lily Bartel to discuss her research as she completes her master’s degree at Oregon State University and how it relates to her work with INSITE.
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