Why Footwear Brands Are Making the Shift
Brands that prioritize footwear experience design and use data- and science-backed insoles are making a strategic business move. Here’s why:
Premium justification: A shoe that feels amazing with every step can command a higher price point, reduce returns or unsold items, and increase brand recognition in the industry.
Customer loyalty: Comfort is one of the strongest drivers of repeat footwear purchases. When a brand gets it right, their customers come back – and spread the word.
Market differentiation: With so many footwear options available, a superior insole can be the factor that differentiates one brand from another.
Eliminating aftermarket needs: By delivering footwear with built-in comfort, performance, and support, brands prevent consumers from seeking third-party replacements and maintain value with their original product.